To fully release the potential of Sitecore , you need to master these four points!

As Sitecore’ s partner for more than ten years, QEdge Digital Solutions, has truly felt that people’s love for Sitecore has continued to grow in recent years. Using Sitecore to deepen personalized experience services and realize digital transformation has become the consensus of all enterprises. Sitecore has set up many tools, providing multiple possibilities for enterprise digital management, online marketing, user interaction, etc. However, QEdge Digital Solutions also found that although many companies have Sitecore, they cannot fully use it and release its potential. In order to prevent Sitecore from being reduced to a simple content management tool, today QEdge Digital Solutions will take this as the topic to explain how enterprises can use the Sitecore content management platform so that its multiple functions can be fully utilized.

1. QEdge Digital Solutions: Focus on Customer Journey

With Sitecore, businesses can do more than publish content , for example , businesses can tag content for specific target groups, test its reception with simple A/B tests, and continuously tailor content for individual visitors. This change is in customer-oriented thinking , such as: How do my customers access this website? By which paths? what are they looking for? How can I help them better achieve their goals?

" Sitecore 's powerful data analysis and processing functions will help companies discover the reasons why they really attract users. This means that companies can use Sitecore to organize and communicate data content to achieve their goals. Like our QEdge Digital Solutions’ customers use Sitecore to set up different content for different customer groups, and use differentiated content to attract users in a targeted manner.”

2. QEdge Digital Solutions: Sitecore helps enterprises collect data more extensively

Only data-driven digital experiences can be properly personalized and optimized. To get a 360-degree view of customers, businesses need customer data, not just the data collected with Sitecore.

This means that companies need to connect to external data sources, such as CRM or ERP packages, and of course comply with the GDPR privacy law guidelines. This makes it easier to identify customer segments, display the appropriate information, and thereby ensure that the website becomes more relevant, which in turn can more accurately adjust the parameters that determine what information is shown to whom, so that businesses can better consider individual circumstances.

3. QEdge Digital Solutions: Sitecore enables enterprises to learn to think across channels

" Customers don't think about channels, but about experience. Whether they use apps , emails, social chat software , mobile clients, or desktop websites, customers want brands to keep interactions relevant and personalized. According to the past experience of QEdge, as an enterprise , it is necessary to have a cross-channel layout , and fully consider the added value and ease of use, so as to truly realize the concept of customer-centricity , and Sitecore 's integrated solution can easily help enterprises achieve multi-channel tracking.” —— QEdge Digital Solutions

Sitecore enables user email management, DAM (Digital Asset Management ) , and offline and cross-channel tracking. The Composable DXP approach enables Sitecore to better integrate with other solutions , enabling businesses to implement a better -than- equal approach. For example, if a particular email solution is a better fit for your business , you can easily combine it with other Sitecore Cloud products from a composable perspective, without being tied to the built-in variants in Sitecore's all-in-one solution experience.

For a large number of enterprises , cross-channel thinking also means breaking the stereotype of departmental thinking . In practice, marketers, editors and e-commerce experts usually have their own goals, tools and strategies , but Sitecore can make them out of rigidity mode of thinking and operation, and create the effect of 1+1 > 2 .

4. QEdge Digital Solutions: Sitecore makes the marketing effect continue to ferment

Customer-centricity has brought about a change from transactional thinking to relational thinking , which also changes the operation of the marketing department of the enterprise to a certain extent . Marketing is no longer a single, staged activity , but a continuous improvement.

QEdge Digital Solutions: Sitecore needs a mature operator

From the description of these Sitecore functions and the promotion method of effectiveness, we can easily draw a conclusion that once Sitecore is set properly, it can become a very powerful tool, through which enterprises can more quickly promote the creation of personalized content and marketing automation, and then promote the digital transformation of enterprises, and win a place in today's highly competitive digital economy.

Of course, we have also seen that for enterprises, owning Sitecore is only the first step, and a mature platform also requires more mature operators. At this time, it is better to use a Sitecore implementation operation and maintenance team such as QEdge Digital Solutions, which is rich in economy and strong in technology. As an early domestic company that has mastered the implementation and operation of Sitecore technology, from Sitecore 5.0 to the current Sitecore 10.0, QEdge Digital Solutions has more than ten years of experience in the development and maintenance of full-version projects, such as the SXA development model, which is the technically difficult in Sitecore, QEdge is also one of the few companies in China that uses this model and has relevant project experiences.